Update on last nights entry

The Presentation:

Mirror Mirror

‘The Modern Mirror

Adam Gilroy

Trish Whyte

Sanne Kamlag

A Smart Mirror, that can:

  • Tell the time and date
  • Display daily motivational messages
  • Touch Screen
  • Take pictures & upload directly to Social Media

Our Aim:

  • To create a ‘magic mirror’ that can display a responsive touch screen interface with built in Bluetooth speakers as well as act as the ultimate selfie tool.
  • Date and Time will be set and daily motivational /inspirational quotes will appear each morning to the user to start their day off on a positive note.
  • It will be the ultimate selfie tool, users will no long require the phone to take the picture and the phone will no longer be in the way of their selfie, the user can then upload these photos to Instagram, Facebook, Twitter and all other Social Media Sites through Wi-Fi.


  • We wanted to prove there would be a demand/ market for this mirror.
  • So far we have looked at Social Media and daily usage and photo’s uploaded to these site’s.
  • From our findings we are confident there would be a high demand for a smart mirror as the statics from social media alone are so high.

Social Media

  • Facebook:

Currently has 1.7 Billion users

350 Million photos uploaded to Facebook daily

  • Instagram:

Currently has 500 million users

52 Million photos uploaded to Instagram daily

  • Twitter:

Currently 313Million users

Average 30- 40Million images per day uploaded to Twitter

  • Snapchat:

Currently 200 Million Daily users

200 million users who share 8,796 photos per second


  • Even the iPhone has copped on to the popularity of selfies
  • The latest iOS version for Apple, iOS 10.0.2 now had a feature in ‘Photo’s’, the iPhone can down recognize when a selfie is being taken and there is an album that records and separates these photo’s for you on the phone.

Even if we are not going ahead with this, it is good to show our work- Trish


Hey guys, I added some more stat’s and detail to yesterdays, just wanted to pass it to ye:


The Modern Mirror is designed to appeal to the world of social media and selfie kings and queens within it with the added feature that it compliments you and displays daily motivational and inspirational quotes whenever you step into its view.

The Telegraph posted on May 24th 2016 that there are 1 million Selfies taken each day. With Social Media site such as Twitter, Instagram and Snapchat selfies have exploded in the last two years but there is one little problem….the phone that gets in the way. Quite like the ‘Selfie Stick’ we want to make the process of taking a picture more convenient.

Let’s look at the market:

‘The Selfie Stick’:

Evidence suggests it was one of 2014’s most popular Christmas presents, Amazon UK says sales of selfie sticks rose a staggering 301 per cent in the three months between September and November, and then another 65 per cent month-on-month in December, which it attributed to “people preparing to capture all the action of festive parties and family get-togethers”.

It started in the September, the month selfie sticks “really took off”, suggested by Ebay, UK. Since then, searches have risen, with 28,000 searches per week during December 2014.

The Selfie Stick made an average of $3m to $9m according to Andy Brennan who assumes the sales of selfie sticks for 2014 were around 300,000 units.


Instagram has quickly gone from a trendy iOS-only app to a massive social network with Android and web presence. Instagram is showing no signs of slowing down, currently it has 500m users and over 1m selfies uploaded to the site every day. More and more people are using Instagram to now to make a living for example, models are using it to gain publicity and make a living. Look at Cork’s own Lisa Jordan, Lisa has over 56,000 followers on Instagram where she takes pictures of herself, products and places, she has become so popular through the site that she is now paid by these companies to promote their products/ services.

In 2012 Facebook bought Instagram for $1b.

In December 2014, Citigroup analysts were saying that Instagram was worth $35b.


Launched in February 2004, Facebook now has 1.7b users with 350m photos uploaded to the site every day. Facebook revealed that its users have uploaded more than 250 billion photos, and are uploading 350 million new photos each day. To put that into perspective, that would mean that each of Facebook’s 1.7 billion users have uploaded an average of 217 photos apiece. These numbers do not include photo uploads on Instagram. If the social network was a country, it would now be the most populous in the world.

Facebook is the world’s largest photo-sharing site, and the acquisition of Instagram solidified its place at the top of all photo-sharing activity on the web.


Every second, on average, around 6,000 tweets are tweeted on Twitter which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year.



Snapchat just reserved the rights to store and use all selfies taken with the device, an indication to just how popular selfies are in our world today.

The app is currently valued at a reported $16 billion and has over 1m daily users.



We aim to design a mirror that will take selfies and photos for you through the built in camera and timer so the person can pose in the preferred pose and angle they want and not have to worry about and objects in their way and upload these pictures directly to your social media accounts through Wi-Fi.

There will also be a time and date feature that will be on a constant display on the mirror and daily quotes to ensure the user starts their day in a positive, happy note:

Example: ‘Cause your amazing, just the way you are’.

The competition:

This not the only ‘Magic Mirror’ on the market, however it is the only one of its kind as this mirror can be purchased by the consumer.

Magic Mirror photo booths are the news craze that can be rented for private functions, weddings and corporate parties. They are large life size mirrors that take picture and have varieties of filters built in, quite like what you will see on ‘Snapchat’. Party Mirror and Magic Mirror are two examples of these companies on the market right now. Both companies offer to rent these mirrors for the night of the function at a rate of €345 plus, during your photo session, the mirror gives you compliments and leads you through the fun. There is an option for a clapping and screaming contest and the option to sign the mirror before your photo is printed for you to share with your friends and family.

– Trish


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