Business plan



Trish Whyte


Adam Gilroy


Sanne Kamlag









































Section 1, Executive summary ½ page


What does the company do?

MiBoard is a digital calendar, organiser, reminder and includes the ability to scan and store documents all in one device. It is a perfect fit for any home or office and works to reduce the amount of paper being used and eliminate the possibility of loss for physical reminders and documents etc. MiBoard is designed to appeal to those who frequently use pin boards, calendars and organisers on a daily basis whether that be in the work place or at home.




Describe your value creation pitch to potential investors in no more than 50 words:

We aim to create a digital pin board with built in:

  • Time and date settings
  • Camera
  • Calendar
  • To-do list
  • Documents folder
  • Notes application
  • Wi-Fi

We are aiming to try eliminate the possibility of misplacing physical reminders (Pieces of paper that you write down a phone number) documents, (for example boarding passes that are sent electronically via email can be stored in the ‘Documents’ folder in the board). All of this can be stored on to the board and kept within its memory. To access any desired information one can use the search tool and can receive information within seconds.

Unlike our competitors, this will be a 3D material object made to display on walls and surfaces within the home.


Outline any progress made to date



Brief outline of company structure

  • Trish will focus on the business side, the competitors, market research and target market
  • Adam will be the man behind the technology. He will look at the way MiBoard works, how to make it and the costings involved
  • Sanne is doing the visuals, user experience and will look at the concept.



Outline the Investment required:

Need costings



























Section 2, product or service — 2 pages


Product of Service


Value Proposition


Unique Selling Point


Future plans











































Section 3 Intellectual Property


Have you legally protected your product/service to date?



Aware of other patents?

From our research we found no other patents like ours.

















































Section 4, People


Company management structure


What is the potential for employment in Ireland in this company?































Section 5, Marketing


Market research:

Survey Results




Pictures from households/ business, what organisation products are they using:












In the Stores:










Taralee’s Interview




Market trends or issues:






Though, we are not without competition but we are the only 3D physical pin board on the market. All of our competition is online, Apps, Website and feature on Smart tablets:


The iPad:


About 300 million iPads have been sold since 2010. Following the release of the iPad Air model in November 2013, iPad sales peaked at over 26 million units over the last months of 2013, over triple the amount of sales than at the end of 2012. ( )

Currently, a consumer has five options to pick from – the iPad 2, iPad with Retina display (fourth generation), iPad mini, iPad mini with Retina display and iPad Air.  The iPad Pro, released November 2015, has a larger screen, 12.9-inch screen, fast CPU and better camera.


Below are the Apps offered by iPad similar to the features on MiBoard.













  • Calendar





  • Reminders







These are all separate applications that are accessed separately when using them on the ipad, as you will see in the below image of an iPad home screen:



Unlike the iPad, MiBoard is designed for the home or office to be mounted onto the wall rather than portable. We are not designing a smart tablet but an interactive organisational tool to assist the consumers *







Pinterest is the world’s catalog of ideas. Theirmission is to help people discover the things they love, and inspire them to go do those things in their daily lives. Ben Silbermann, Evan Sharp and Paul Sciarra co-founded Pinterest back in March 2010. Since then, millions of people around the world have easier access torecipes, parenting hacks, style inspiration and other ideas to try. Users can then store these ideas on virtual pin boards and save. With over 176million registered users, Pintrest is thriving.








Tozzl is financed by donations made by users of the site, therefore exact number of users is not published. (

Launched in October 2013 tozzl is a digital easy-to-use pinboard that enables people to collaborate with others. Working together on shared goals made easier.

Integrate different services and bring them together in one place. Embed YouTube videos or create a simple Twitter wall with just a single click. You can share your files, upload files and pictures. Create texts, lists, or bookmarks, and share them with a single click. is free and requires no registration.






2.2 Million Registered users (

The first online application that let you easily place virtual post-it notes on a virtual corkboard or bulletin board, and allow you to post text, images, and/or videos on them, this app has many uses and is aimed particularly at schools and businesses. It lets you, with very minimal registration, create a “wall” where you can place virtual sticky-notes. You can allow others to also place notes on the board, or keep it so that only you can do so. The sticky-notes can include images you grab off the web, videos, or websites, and you can add text to them (you can also just include text without adding anything else). Each sticky has a 160-character limit for text.






800,000 Boards and over 3 million notes (


The site lets you organize your thoughts visually and quickly add notes with one click. Easily find them again in seconds. It has other features which include real-time collaboration and a chat room for the people collaborating. You can post images, but not videos. This is another site aimed at schools and businesses.



While there are competitors in various websites and apps, our product differs as it mixes all of the convenient aspects of these and furthers it in one big hub for the home. It’s the ultimate organization tool and will especially be good for business/ offices, students and families where there is a lot of organization.




We are a house hold product, we plan to aim our product at home owners, those who are renting, families with children and active households with busy schedules. A simple product that is easy to use by all ages. It is not gender specific but an organizational tool aimed at all people. ****




Promotion (promotional plan)



Place/Channels or distribution:

Plan to sell online in the beginning with the hope of eventually moving in to stores like Harvey Norman, Argos and Dwyers etc.


Is there evidence of a real international business opportunity?















Section 6 – Finance




Sales (first 12 months)


Sales assumptions




Funding (table)


Capital costs (table)


Fixed costs (table)


Variable costs (table)

Just what I have so far, I’m still collecting results from the survey as I’m still waiting on responses and I have emailed my friend who has two kids some questions for an interview as she is unable to meet for a couple of weeks. See ye in a while- Trish


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